It is about pushing beyond our limits - those set by ourselves and those by others. It is about living and breathing to achieve a common vision. It is about making a positive impact on society. It is about transcending customer satisfaction and yielding customer delight. It is about sensing the need and giving the right product to the right market. It is about anticipating the future and driving the technology disruptions. It is about working as one team with missionary zeal. It is about realizing our enormous untapped performance potential.
It is about… Unleashing Power.
True to our name, we at Hero, are a perfect amalgamation of passion and substance. Through our zeal to conquer the unconquered, we have single-handedly taken the two-wheeler industry in India to greater heights and have succeeded in putting its mobility solution segment on the global map. Our manufacturing expertise and technical know-how has made us breach geographical boundaries and today, we provide global mobility solutions to more than 37 countries across Asia, Africa and South and Central America. We manufacture products of high-quality and have five worldclass plants in India, and one each in Colombia and Bangladesh. This year, we are coming up with the eighth plant in Andhra Pradesh. As on date, our state-of-the-art manufacturing plants have a production capacity of 91 lakh+ 2-wheelers, annually and we have an extensive network of sales and service with over 6,500 dealerships and service points across India.
At Hero MotoCorp, we are cognizant of the latest trends and continue to equip ourselves with New Technologies to be able to stay ahead of the curve. A mobile and an empowered India, powered by twowheelers. Across the organization, people continued to unleash the power with exhilaration and enthusiasm.
Maestro Edge, Hero’s exclusive men’s 110cc scooter, was launched with a new brand narrative - ‘Style Hatke’. The launch saw a 360⁰ marketing campaign roll-out spanning all categories – print, OOH, broadcast and digital. The ad featuring Ranbir Kapoor, showcased the ‘stylish’ and ‘hatke’ personality of the scooter in a light-hearted, yet visually rich commercial. The campaign was a success with Print media reaching out to over 60 million+, TV covering 73 million views and digital saw 232 million impressions with 61 million unique impressions.
The latest campaign for Hero Duet continued to challenge the status quo and motivated people to look beyond the established, and encouraged them to think anew – ‘Ek Soch Nayi’. The 360⁰ marketing campaign reached out to a large audience across different platform. While Print media delivered a 67 million reach, the TV campaign reached out to 136 million viewers. On the Digital media, Duet gained 172 million impressions and 28 million unique reach, and has 20 million views on YouTube, highest on the Hero Channel. This was further supported by a nationwide mega OOH campaign in 50+ cities and 800+ sites.
Let’s salute the soldiers who selflessly serve the nation and protect us. Hero Salutes the real Heroes of India. #HeroSalutes.
Take a trip down the memory lane with our special dedication to all the fathers. Happy Father’s Day from Hero MotoCorp. #PichliSeatPar #FathersDay
Celebrating Women's Day, everyday. #Aashayein
An effort to specifically empower the women of tomorrow – a concentrated initiative targeted to the girl child from the age of 6+ from the underprivileged sections of society to help them in their holistic development and support them. #HamariPari
Ride on the wind. Play with the Sun. Count the stars. Let’s help kids explore the real world around them and not be caged by gadgets and technology. #HappyChildrensDay. #EscapeTheCage.
#RideSafeIndia - A Hero MotoCorp CSR Initiative.